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New American Standard research reveals consumer bathing habits from bath selfies to cleaning the tub naked.
Think about the last time you needed more shower time. Was this extra time taken to rinse the shampoo out of your hair or to make sure you got the perfect selfie? If you answered more time for shower selfies, you aren’t alone. In fact, American Standard surveyed 1,200 consumers nationwide, between the ages of 18 to 65, yielding intriguing findings on rituals and habits that occur behind the shower or bath curtain.
The study revealed 57 percent more shower users than bathers admitted to taking selfies in the shower more than once a week. Also, 53 percent of consumers favor “tinkle time” by admitting to peeing in the shower. Furthermore, cleaning the shower naked is common as almost half of those who shower surveyed say they have done it. Forty-one percent more women than men say they clean the shower naked.
“Today we are in an age of either being connected 24/7 or constantly multitasking as part of an on-the-go lifestyle,” said Jeannette Long, vice president, brand marketing, LIXIL Water Technology Americas, the business group under which American Standard operates. “We wanted to examine how much more multifaceted the bathing experience actually is in order to ensure that we're consistently providing the most innovative products that help make consumers’ lives easier.”
Key bathing and showering findings include:
Additional findings indicated that candles are the most common item in the bath area that are not used for bathing. Clean hair is still important — shampoo is the most customary item in both the bath and shower (70 percent for those who take a bath and 86 percent for those who shower).
“Regardless of one’s bathing ritual, the bottom line is consumers want plumbing products that will enhance their overall experience,” said Maha El Kharbotly, chief marketing officer, LIXIL Water Technology Americas. “American Standard has led the way in developing innovative faucets and fixtures that offer consumers a lifetime of exceptional performance, combined with unforgettable relaxation and enjoyment that ultimately improves their quality of life.”
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