ServiceTitan, the software platform that powers the trades, announced that Southern Home Services, a leading residential trade service consolidator, has become the first enterprise-scale business to adopt ServiceTitan’s Max Program.

The move marks a milestone in the trades industry’s digital transformation as Southern Home Services shifts toward an end-to-end automation model powered by ServiceTitan’s full suite of native AI solution.

“The customer momentum we’re seeing to adopt transformational outcomes powered by AI is undeniable, and Southern Home Services is leading the charge,” said Vahe Kuzoyan, president and co-founder of ServiceTitan. “ServiceTitan is democratizing the technology required for this defining moment in the trades by offering the most advanced AI software in the industry while ensuring it works seamlessly across every workflow.”

While many contractors rely on disconnected point solutions, Southern Home Services is leading a strategic shift toward native AI orchestration. Through the ServiceTitan Max Program, the company is embedding AI technology purpose-built for the trades across its entire business lifecycle — from demand generation and customer intake to intelligent dispatching and job execution. The program is designed to ensure ServiceTitan’s Pro products work together in one seamless, automated proces.

“For Southern, AI is not about chasing shiny, new trends. It is about building a smarter, more scalable business that supports our teams and raises the bar for our customers,” said Bryan Benak, CEO of Southern Home Services. “AI is a driving pillar of our growth strategy, and embedding it into our operations allows our technicians, CSRs and business leaders to work more efficiently, make better decisions and focus on what matters most: delivering a reliable, high-quality experience to every homeowner. ServiceTitan’s Max Program helps reduce manual friction points and gives our team the tools they need to perform at their best every day.”

Southern Home Services, which operates dozens of brands across the South, Midwest and Mid-Atlantic, said it has already seen the impact of ServiceTitan’s advanced technology and is now scaling that success by adopting the company’s full suite of Pro products. These include Atlas, an AI sidekick that functions as an advanced power user of the ServiceTitan platform. Contractors can interact with Atlas by typing or speaking in plain English to run reports, find jobs, dispatch technicians, navigate workflows and mor.

“Our investment in AI is about providing the best possible experience for both the residential and commercial contractors we serve and the end customers they serve,” said Vincent Payen, senior vice president and general manager of Pro Products at ServiceTitan. “When AI is built natively into our platform, it has the context of our customers’ entire business. It understands real-time market demand, customer history, technician skill sets and contractor-specific business practices and leverages that knowledge to orchestrate AI automation at a level that cannot be achieved without the platform’s connective tissue. We are proud to support Southern Home Services as they set a new standard for the trades.”

The Max Program is currently being piloted with a select group of ServiceTitan customers. ServiceTitan customers interested in joining the Max waitlist should contact their customer success manager.