Bradford White Water Heaters, an industry-leading manufacturer of water heaters, boilers and storage tanks, announces a new partnership with the powerful messaging platform Podium that helps contractors grow their business through better communication with their customers.

With premium access to Podium's suite of messaging tools, Bradford White contractors can text customers to gather online reviews, connect with leads and send promotional campaigns, all from a single easily accessible inbox.

"At Bradford White, we do everything we can to help our contractors be more successful," said Carl Pinto, Jr., senior director of marketing communications for Bradford White. "Podium makes connecting with existing and prospective customers as easy as sending a text. With their customizable, intuitive tools, contractors can streamline communications and distinguish themselves from competitors who continue to rely on clunky and outdated options."

Texting is the only marketing channel with a 98% open rate and offers customers a convenient, personal 1:1 connection that is more effective than advertising. On average, Podium users see monthly online reviews double and build lasting relationships with customers five times faster.

Podium allows contractors to send custom review requests that link customers directly to Google reviews or industry-specific websites. The Podium platform also routes leads from all channels into a single easy-to-use inbox, increasing efficiency and conversion rates.

Bradford White For the Pro contractors are eligible for an exclusive Podium discount.