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Premier Plumbing Studio went live this summer on its new website, www.wpsco.com, which includes a comprehensive, graphically rich online catalog. Built and powered by Bravo Business Media’s service, MyPlumbingShowroom.com, the new site is designed to increase the showroom’s visibility when consumers search for bath and kitchen products — and then retain them on Premier’s site as they begin exploring options. Once a consumer clicks onto the Premier site, they have at their fingertips an online catalog of more than 800,000 bath and kitchen products.
The 6,000-square-foot showroom is a division of Wholesale Plumbing Supply Co. (WPSCO) and Capital Supply. The new site and Bravo’s services have also been incorporated across the entire organization, including traditional wholesaling branches and counter areas — in total, 11 locations throughout Greater St. Louis. WPSCO has served St. Louis contractors and consumers since 1957, and is now owned and led by members of the second and third generation of the founding D’Angelo family.
Cara Clayton, VP of showrooms for the WPSCO and Capital Supply organization, described their decision to move forward with Bravo Business Media on this project. “We were looking to update our existing website,” she said, “and did our due-diligence in researching who we wanted to partner with on this new path. We had a pre-arranged call with Glenda McCarthy, one of the company’s salespeople, who took several hours to walk us through a demo. She was so genuinely nice and gave us the confidence to partner with Bravo. We’re grateful for the patience Glenda and the Bravo team had during each step — before we even signed on the dotted line.”
MyPlumbingShowroom.com is a service of Bravo Business Media. It caters to the evolving needs of independent decorative showrooms and distributors, and their customers, by providing full digital and mobile access across all platforms and devices. These websites provide superior-quality content and graphics so shoppers can view all of the products and finishes available from an organization. The platform is also optimized for search and selection functions to provide the best possible experience for users. Product data and digital content published to the sites is managed through direct relationships Bravo has with manufacturers, and maintained and updated by Bravo’s team of specialists for ease and accuracy.
“When it was time to design our new site, we worked closely with Lindsey Cameron [a Bravo Business Media Customer Success Manager], who was our lead contact,” Clayton noted. “She was definitely a help for Ray [Boudreau, WPSCO Vice President of Operations and IT] and me during that process. We had a vision, but it needed to be properly executed. The Bravo team interpreted our style perfectly and gave us a presence that we believe will attract customers in our market. We especially like the fact that when shoppers find our site, they can essentially research all the bath and kitchen products they’re interested in without ever leaving our site.
“We are totally thrilled with how our website turned out. We love the look, the design, the flexibility to update it any time — and the team who put it all together.”