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In his new role, Midgett will be responsible for developing and executing the strategic plans for sales and marketing, as well as the overall branding, promotion, and communication strategies.
In this newly created role, Ross will work with the company's management and sales teams to coordinate all sales efforts with OEM and wholesale customers.
The campaign encourages implementation of the most up-to-date energy codes to reduce greenhouse gas emissions, increase energy efficiency, and enhance resiliency and safety.