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MORSCO, Inc., a distributor of commercial and residential plumbing, HVAC, PVF and underground utility products, is launching a suite of Online Solutions offering customers a robust e-commerce experience.
Two of the sites supporting MORSCO’s Express Pipe and Morrison Supply brands, are already live. Sites for Farnsworth Wholesale, Wholesale Specialties, Murray Supply and DeVore & Johnson are in beta testing and are scheduled to launch this quarter, bringing six of MORSCO’s eight brands to the Online Solutions platform by the end of 2017.
Each of MORSCO’s Online Solutions includes: More than 200,000 products with technical documents, organized into customer-specific catalogs; real-time pricing and local availability; material order, release and tracking for delivery or pick-up at a local branch; access to invoices and proof of delivery for easy record keeping; and integration with a customer’s purchasing system and job management tools.
“We design our Online Solutions side by side with customers and associates to get their jobs done faster, whether on a job site, on the go, or in the office,” said Darren Taylor, MORSCO CMO. “Nearly every customer who tries it uses it regularly to get quotes, check local inventory, quickly order for scheduled delivery and much more. We also invest in training and data so our solutions become an indispensable part of our customers’ everyday lives. With Online Solutions we’re making MORSCO easier to do business with and providing better, faster service, while still maintaining an unmatched level of face-to-face support for local customers.”
“MORSCO is streamlining processes and systems across all of our brands, helping us create efficiencies to become more sophisticated as a company,” said Mike Swedick, President of Plumbing for MORSCO. “Our Online Solutions platforms are reshaping the way we do business and giving us the opportunity to reach current and new customers like never before. Online Solutions will allow MORSCO to deliver an unmatched experience within our industry and significantly grow sales though customer loyalty and new customer acquisition.”