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Villeroy & Boch, the European bathroom brand, has announced a strategic shift to direct distribution in the North American market. The next step in the company’s long term strategy in the Americas aims to provide a focused and deeper level of service for its distribution partners, a $20 million investment in its factory in Ramos, Mexico, a more integrated supply chain to meet local customer demands more efficiently and a dedicated North American distribution center that will carry an extensive local inventory position. Villeroy & Boch will now cease distribution through TOTO and begin direct sales and shipping distribution in January 2018.
Villeroy & Boch will assume all sales, distribution and after-sales support for all products to enhance service to distributors. In addition, customer service and technical after-sales support will be headquartered in Monroe Township, New Jersey.
“We are very grateful to TOTO for the distribution partnership we have had in market to date. Their support of the Villeroy & Boch brand and our strategic plan for the Americas has been indispensable. As we begin this new chapter, we are well poised for growth,” said Constantin von Boch, Vice President of Sales & Marketing, Villeroy & Boch USA.
With this investment in localized operations and inventory levels, Villeroy & Boch is initiating the steps necessary for expanded local assortments in key product categories including toilets, decorative lavatories and washbasins, tubs, medicine cabinets, vanities and bathroom furniture beginning in 2018.