Millennials outspend other age groups when remodeling their kitchens and bathrooms, according to new research from the National Kitchen & Bath Association. The research, which includes respondents ranging in age from 18-68+, found that millennials spend an average of 17.7 percent more than the $19,155 typically invested in a kitchen remodel, and 42.3 percent more than the $11,364 normally allocated to remodel a bathroom.
“Understanding Millennial Kitchen & Bath Consumers” compares the behavior and attitudes of those ages 18-37 to other generations when planning kitchen and bath remodeling projects. The study, conducted by The Farnsworth Group, also found that more than half of the millennial generation has purchased a home in the last five years.
Other findings include:
- When purchasing kitchen and bathroom products, younger generations value Internet searches and information from friends and family members more than other age groups.
- Customer reviews are more important to millennials when selecting kitchen products compared to other age brackets. In the bathroom, the cost of a product is paramount for millennial buyers when compared to other generational groups.
- In the kitchen, top remodel products installed were: Countertops (89 percent), Kitchen Faucet (75 percent), Kitchen Sink (74 percent) and Cabinetry (73 percent).
- The average project plan time for kitchen remodeling was 1-3 months.
- In the bathroom, top remodel products installed were: Flooring (79 percent), Bathroom Sink (77 percent), Bathroom Sink Faucet (74 percent) and Toilet (66 percent).
- Master bath remodels made up 80 percent of total bathroom remodels.
