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Home » MRC Global announces rebranding campaign

MRC Global announces rebranding campaign

September 10, 2015
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McJunkin Corporation and Red Man Pipe and Supply will now operate under the brand as MRC Global (US) Inc.

MRC Global Inc. (NYSE: MRC), the largest distributor of pipe, valves and fitting products and services to the energy industry, announced today that it has initiated a rebranding of its global brands. As part of these rebranding efforts, the company has adopted a new logo to represent its global brand. While the company will continue to operate with sub-brands when appropriate, its primary identity will be the MRC Global brand.

"We have been in business for nearly 95 years and have experienced a significant amount of growth," MRC Global Chairman, President & CEO Andrew Lane said. "Through it all, our core values have given us a platform for success. Our brand and new logo reflect both this solid foundation and our promising future."

This change will be most notable in the United States. The company's U.S. business was previously known as McJunkin Red Man Corporation after the 2007 "merger of equals" between McJunkin Corporation and Red Man Pipe and Supply. It will now operate under the brand MRC Global™ as MRC Global (US) Inc.

"At its core, MRC Global is all about service," Senior Vice President – Business Development, Rory Isaac, said. "This rebranding is our promise to continue the legacy of integrity, dependability and customer service that our founding families instilled in the heart of our company."

With the logo change, the company has also officially introduced the use of its corporate tagline, "We Make Energy Flow™."

"MRC Global plays a vital role in bringing energy to the world," Mr. Lane said. "Our customers are some of the largest energy producers. We Make Energy Flow™ by efficiently navigating the complex, global PVF supply chain that plays an important role in keeping their operations running."

This rebranding initiative will be executed in a phased approach across MRC Global's operations. To ensure changes are implemented smoothly and efficiently, the company will communicate with employees, customers, suppliers and shareholders directly concerning any impact on their day-to-day business.

 

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