PHCPPros, a B2B multimedia company serving the professional plumbing, heating, cooling and piping (PHCP) community, will once again spotlight its RUGGED Mind and Body initiative at the 2026 AHR Expo in Las Vegas. 

The company encourages AHR Expo attendees to visit Booth #C6150 to learn more about RUGGED, which aims to improve the mental health and wellness of tradespeople. PHCPPros team members will be handing out mental health resources, sharing issues of RUGGED Mind and Body magazine, and hosting a wellness-focused giveaway to welcome tradespeople into the RUGGED community.

Every attendee who visits the RUGGED booth and subscribes to RUGGED’s monthly digital e-newsletter will be entered to win a prize bundle valued at more than $500 featuring a Theragun Relief Massage Gun, gift cards, select RUGGED Mind and Body merch, and more. Full details will be announced shortly on PHCPPros' social media pages.

“With our giveaway, we really wanted to hit on some of the core topics we discuss in each issue of RUGGED Mind and Body magazine, such as nutrition, physical fitness, and taking care of yourself on the jobsite,” said PHCPPros Principal Cate Brown. “We’re excited for one lucky winner to get home from the expo and immediately have the opportunity to experience an improvement in these areas of their life.” 

New this year, RUGGED is also introducing its new mascot — RUGGED the Rhino. Each day of the expo, the company will be giving away 100 adorable RUGGED the Rhino plushies to AHR Expo attendees who share how they ‘STAY RUGGED’ in their day-to-day lives. 

“True toughness isn’t a hard exterior,” said Brown. “It’s the ability to check in with yourself, ask for support, and keep going with intention. When we tell our readers to ‘STAY RUGGED’ on social media or in our magazines, it’s a reminder that their mental health and wellness matters more than anything, and protecting their mind and body is the ultimate strength.

“It therefore made perfect sense for us to make our mascot a rhino,” Brown continued. “Rhinos are powerful yet calm, resilient, and protective of their young and their environment, reflecting the balance between toughness and tenderness that well-being demands. Above all, the endangered species represents survival, hope, and the ongoing commitment it takes to protect what matters most: our mental health.”

Booth visitors can also expect select merch from certain RUGGED sponsors, which include Cintas, Watts Water Technologies and brands AERCO International and Bradley Corp., F.W. Webb Co., Legend Valve, Liberty Pumps, Matco-Norca and U.S. Boiler Co.

Those interested in supporting RUGGED through similar sponsorships or editorial contributions can contact Digital Strategy Manager Nicole Meyer at [email protected].