Subscribe to our newsletters & stay updated
Scorpion, a leading provider of technology and services that help local businesses thrive, has announced the results of a survey that explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. The survey was conducted with Qualtrics in Q2 of 2022, and had a sample size of more than 1,000 U.S. consumers. Key findings include the following:
"The future of digital marketing is centered around personalization, as businesses of all sizes now have access to technology that can provide a 1:1 experience for their customers," said Joe Martin, vice president of marketing at Scorpion. "It's essential that small businesses understand their customers so they can produce tailor-made marketing that results in each customer truly understanding the value of the goods or services delivered. When this occurs, customer satisfaction peaks, and that in turn results in customer retention, and even additional customers via 'word of mouth'."
Where Consumers Go for New Products & Services Info
When it comes to learning about new products and services, younger and older generations share some similarities, but also have distinct preferences when it comes to certain channels.
Importance of Online Reviews Perceived Differently According to Age/Generation
With regards to online reviews, younger generations tend to place more emphasis on star ratings while older generations are more willing to let companies slide if they have poorer reviews.
For more information on the survey, visit scorpion.co/consumermarketing2022
© 2023 All Rights Reserved