We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • AHR Live 2023
  • PODCASTS
  • DIGITAL EDITIONS
Home » Attract Attention for Your Business and Charity
Marketing Building Momentum

Attract Attention for Your Business and Charity

Your chances of getting your charitable giving story in front of the public are far better when it’s created and promoted correctly.

November 1, 2021
Heather Ripley
No Comments
PHC1121_giving-back-charity.jpg
Getty Images/iStockphoto

During the winter holidays, it’s hard for plumbing and HVAC service businesses to gain attention and new customers when just about every home service business is trying to do the same thing. Many offer holiday specials or end-of-year checkups or tune-ups; others offer discounts or a percentage off yearly contract service signups.

And you’ve seen the TV and print commercials with owners or technicians dressing up as turkeys or Santa and his elves. Those may be good for a laugh, but is that what your home service business wants? 

It’s a competitive industry; home service contractors either try to copy another brand’s marketing ideas (good or bad) or they give up and hope for the best. Neither of those options is going to differentiate your business from your competitors. 

A better way to promote your business, and maybe help a worthwhile nonprofit, is to highlight your charitable giving this time of year. Yes, many companies see this as using a nonprofit to improve their own image within the community, but the truth is, you can do a lot of good beyond the initial donation.

Hiring an experienced plumbing and HVAC public relations team can get you off to the right start. There are minefields to avoid when using PR to promote your company’s charitable giving, though, and knowing how to navigate this carefully is what a PR partner does. 

Leverage your donations

By promoting your charitable giving, a PR professional can leverage your donation into a windfall for an area nonprofit by directing attention to the nonprofit’s website or social media. The nonprofit may not have the ability or the funds to promote its charitable mission; the attention it receives from a press release or social media story produced by your PR agency could make a huge difference in the charity’s impact in its niche area.

Your charitable giving can have another positive effect on the community and your plumbing or HVAC business. A strategic PR campaign recognizes the importance of attracting more business and qualified employees. By promoting your charitable giving, you’ll appeal to potential employees and customers who want to engage with companies that give back. Knowing that you give to a local charity shows the public you care and are committed to helping improve the community.

Finally, working with the right PR partner means your messaging gets to the right people at the right time. Good PR planning means your story gets to the important media and publications well before your competition. Journalists are working on holiday stories well ahead of time, sometimes months ahead, so having a ready-to-go human interest or charitable giving story saves them time and effort during a very busy season. 

Your chances of getting your charitable giving story in front of the public are far better when it’s created and promoted correctly. 

The charity you have chosen also will have the chance to help more people if its name is in the news before everyone else’s, and it will give them an advantage that could mean so much to their organization. All in all, it’s a win-win when you use PR to promote your charitable giving.

Business Contractors & Installers Marketing
  • Related Articles

    Create Positive Publicity for Your Home Service Business

    Is Your Plumbing Business Ready for a Crisis?

    Three Social Media Platforms for Your Plumbing Business

  • Related Products

    Directory Listing - Premium

    CEU Webinar

  • Related Events

    DDI System Digital Commerce Webinar

Ripley 220
Heather Ripley

Dear, Plumbing Diary

More from this author
You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • SLB Announces Newmans Valve as NEWCO Valve Supplier for Western Hemisphere

  • Duravit Announces New Hires and Promotions

  • PVF Roundtable Annual Golf Tournament Registration Now Open

  • Chicago Plumber’s Union Dyes Chicago River Green for St. Patrick’s Day 2023

Featured Video

Caleffi video thumb

The Gold Standard: Separation with NO Compromise

Industry Events

  • 11Apr

    ASA ELEVATE2023

    Charleston, SC
  • 18Apr

    2023 WQA Convention & Exposition

    Las Vegas, NV
  • 18Apr

    2023 AD Decorative Brands Annual Meeting

    Boston, MA
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw03 2023 cover
    Learn More
  • Pe03 2023 cover
    Learn More
  • Phc03 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing