We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • ASPE Live 2022
  • PODCASTS
  • DIGITAL EDITIONS
Home » What Ferguson has in store with new e-commerce site

What Ferguson has in store with new e-commerce site

September 29, 2015
No Comments
Acquisitions spanned coast-to-coast and multiple business types, including waterworks, plumbing, fire and fabrication and MRO, in addition to e-commerce companies and appliance and lighting showrooms.

The InternetRetailer.com reports on more plans Ferguson Enterprises has for a new e-commerce site the distributor rolled out last March.

Ferguson.com has about 50,000 SKUs for sale, and that will grow to around 700,000 once the majority of the products listed on FergusonOnline.com are brought over to the new site. At that point the company will shut down the old site, says Mike Brooks, Ferguson’s vice president of e-business.

The new site, which took Ferguson close to 18 months to build, has two primary goals. One is to better serve existing, loyal customers with personalized offers and features that more closely link its websites, mobile apps and physical branches.

For example, when phase two of the company’s redesign is implemented in the first or second quarter of 2016 and FergusonOnline.com customers are migrated to the new site, customers who are logged in will see personalized product recommendations, how-to information and articles tailored to their business specialty. For example, HVAC installers will see pipes and fitting products at the top of their pages, while tiling professionals will see grout, tiles and related products.

More details here.

Industry Community News Wholesalers & Distributors
  • Related Articles

    Matco-Norca to Sponsor, Present PHCPPros Webinar: "What E-Commerce Solution Is Best for Your Business?"

    Northeastern Supply Launches New e-Commerce Website

    Watsco increases sales with e-commerce strategy

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • NIBCO Expands Industry Presence with Acquisition of Matco-Norca

  • Stories From the Mechanical Room Podcast: The Math Never Lies ft. Taco Comfort Solutions' John Barba

  • Newly Released Scorecard Ranks States for Water Efficiency and Sustainability Policies

  • New 3M Docuseries Showcases Need for Diverse and Meaningful Trade Careers

Featured Video

Flow aide

JC Whitlam Flow Aide Biodegradable System Descaler Kit

Industry Events

  • 04Feb

    ASHRAE Winter Conference

    Atlanta, GA
  • 06Feb

    2023 AHR Expo

    Atlanta, GA
  • 20Feb

    2023 WWETT Show

    Indianapolis , IN
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw02 2023 cover
    Learn More
  • Pe02 2023 cover
    Learn More
  • Phc02 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing