American Water Heaters, a leading manufacturer of comprehensive commercial and residential water heaters, announces the launch of its new and improved website, americanwaterheater.com. The updated website is designed to support American Water Heater’s business objectives and better serve its customers’ needs. 

The new website delivers a sleek, mobile-friendly experience designed for homeowners, trade partners and employees. With streamlined navigation and upgraded search tools, users can quickly find the information they need. Customers can now easily select the right water heater using the Water Heater Selector and find nearby installers through the Where to Buy function.

“Being able to leverage research, analytics, and customer surveys from previous launches helped us prioritize features that needed to be on the new site experience,” said Nicole Betzig, digital marketing manager at American Water Heaters. “The new experience uses proven platform architecture across previous sites to build a tailored experience for today’s users.” 

The new americanwaterheater.com features a range of additional enhancements designed to benefit users: 

  • Mobile-Friendly Design: Customers can now use the new website with ease from any device, regardless of size. 

  • Reorganized Navigation and Upgraded Search Functionality: These upgraded features provide a more intuitive user experience and assist in faster access to information.

  • Robust Media Library: American has made it easier than ever to find spec sheets, manuals, videos, images, and more with a comprehensive search function in the new Product Documents, Videos & Images section.

  • Water Heater Selector and Where To Buy: The tools simplify the buying process by providing customers with an easy product selection tool that then connects the user to a plumbing contractor for purchase and installation.

  • Rebates Center: The improved Rebates Center makes it easier for customers to find rebates and incentives for installing American high-efficiency products.

  • Enhanced Educational Content: The enhanced Info Center provides customers with educational content. 

  • Accessibility: The website is now equipped with an ADA-compliant tool, ensuring a more inclusive experience for all users.

  • Standardized Web Platform and PIM Integration: This upgrade supports American’s long-term digital strategy across brand websites. 

Visit americanwaterheating.com to experience the new, enhanced American Water Heaters website today.