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Gerber Plumbing Fixtures, a manufacturer of high-quality, tried and true plumbing products, has been accepted as a vendor by Luxury Products Group (LPG), part of the renowned IMARK Group. This agreement further instills Gerber’s strong dedication to the wholesale channel, and allows LPG to broaden its offerings to its valued and esteemed members as one the plumbing industry’s premier buying groups.
“I am so thrilled to have Gerber in LPG. So many of our IMARK Plumbing members are engaging with Gerber and taking advantage of what they bring to the table, so it only made sense to expand our relationship on a larger scale," said Executive Director Jeff MacDowell. "Boutique showrooms will now be able to use Gerber like never before, and the legendary name and quality of Gerber will help the group long term. This partnership is great for both parties and is really solidified by Gerber truly listening to the needs of showrooms today.”
LPG’s vendors must meet a certain selection criterion, as well as go above and beyond in supporting the initiatives of the group. LPG is dedicated to serving entrepreneurs by bridging the gap between manufacturers and independent showrooms. Networking opportunities, tools, and support provided by the group allow members to gain a sharpened competitive edge against big-box stores and online competitors.
“The entire Gerber team is ecstatic about joining LPG,” said Carmen Fiordirosa, vice president of marketing for Gerber. “We recognize the exceptional standard to which LPG holds its vendors and we are honored and incredibly thankful to be one of their partners.”
Jeff Kessler, vice president of sales, further explained that Gerber is proud to offer high-quality products and dedicated service to LPG members. “This is an exciting time for our brand to further establish ourselves as an advocate for showrooms," he said. "Their success is the driving force behind what we do, and we appreciate the ability to better connect with and support showrooms in new ways.”
Both organizations are excited about the growth opportunities the future holds for Gerber, LPG, and all of the group’s members.