Although California Faucets has paused standard operations during the COVID-19-related "stay at home" orders, the company remains hard at work in an effort to help keep employees, friends, and neighbors safe. In addition to using its 3D printers to generate components to produce hospital masks and face guards critical for front-line medical professionals, the company has produced a public service announcement, dubbed the "Wash Your Paws" campaign, to encourage nationwide handwashing while bringing a smile to peoples' faces.
"After pausing all non-essential operations to protect the health of our employees and community, we asked ourselves, 'What else we can do?'" said Jeff Silverstein, California Faucets president and CEO. "By putting the 3D printers that we have at our disposal to work, we've been able to help provide medical masks for workers on the front lines," he explained, stating that the masks are being donated to Keck Medical Center at USC.
The company also called upon the creativity of its marketing department to come up with a memorable public service announcement, emphasizing the importance of handwashing for at least 20 seconds. "As a faucet company we'd be remiss if we didn't encourage frequent and thorough handwashing," said Noah Taft, senior vice president of marketing and sales, "and what better way to do that than with adorable pets?"
From the company recognized for its creative, award-winning videos including "Bath Time" and "Aqua Pella," the heartwarming "Wash Your Paws" video campaign calls upon all pet owners to produce videos starring their own pets. Participants simply film a video of their pet washing up, using any faucet (California Faucets brand not required) and send it to firstname.lastname@example.org. The company will post the playful videos on its social media platforms including Instagram, Facebook, and LinkedIn.