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Home » SWA Announces Value Added Sales Training Seminar

SWA Announces Value Added Sales Training Seminar

August 20, 2018
SWA to Hold Profit Enhancement Institute

The Southern Wholesale Association (SWA) board decided to broaden the training SWA offers by hosting a sales training seminar October 4, 2018.  This year, Paul Reilly of Reilly Sales Training will provide his Value-Added Selling workshop. The theme of this customer-oriented philosophy is Add value, not cost; sell value, not price.

The purpose of this session is to sell the group on the value-added philosophy and gain their full commitment for implementing this strategy. The topics covered include:

· The value-added philosophy;

· How to define value;

· Identifying your value-added;

· The profit impact of value-added;

· The 3-dimensions of value;

· Introduction to the Critical Buying Path;

· The Value-Added Sales Process;

· How to sell the value-added solution.

Paul Reilly is the founder and president of Reilly Sales Training. He began his training career by joining Tom Reilly Training. Although Tom Reilly Training has a rich 33-year history in Value-Added Selling, he decided to start a new sales training company with a different focus. Reilly Sales Training offers a complete range of training programs, consulting services, and training assessments.

Visit www.southernwholesalers.org.

 

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