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In my last column, I made the argument for webinars being better and more frequently used by our industry. The subject matter is there, we just need a willing audience to present it to.
I would like to further that discussion by looking as live streaming video. In my opinion, social media platforms that lend themselves to live streaming video are less intimidating and more inviting to the attendees than webinars. Oftentimes, there is little to no advanced registration requirement. And, the format of the video is more flexible; ranging from one presenter giving a prepared speech solely to viewers to off-the-cuff interviews at a convention. Both scenarios allow for a theme or topic, but the latter makes room for more engagement.
Since I started this column, I have discussed the financial, social and marketing benefits of Google and YouTube’s live streaming video platform, Hangouts On Air. I have used the platform for conducting for interviews; largely when there was an opportunity for a more personal conversation that I could not physically travel to another state to facilitate. Our sister publication, Phc News, also used the platform at the 2014 AHR Expo to share real-time booth interviews and educational sessions with our readers who could not attend.
However, this time around I want to look at live streaming not for the sake of teaching, showcasing or selling something. Instead I want to look at mobile platforms, such as livestream and Persicope, which people have started using more so as a lens into an experience. On these platforms it’s not uncommon to find a video of a performance, speech, etc. Businesses can use that concept of doing less talking and more listening through livestreaming. Here are some examples:
A “big scare” about livestream for businesses is the inability to censor. I get that. I also get that in today’s media cycle authentic content triumphs. So, while we should not do away with structured messaging, we should experiment with new ways to reach the end user; and this is one. Below you will find the handles for the livestreaming platforms I mentioned. Take the time to research and see if it is worth your company’s time.
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