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Perrysville, Ohio – Following extensive independent industry research, Mansfield Plumbing has launched a new brand message: Made for Real Life.
“We invested in both qualitative and quantitative research of distributors, plumbers, and other industry people to learn how they felt about all leading plumbing product manufacturers," said Gary Pember, vice president of marketing for Mansfield Plumbing. "This research explored the needs and wants of each of these target audiences with the goal of helping us identify how Mansfield could best serve our customers.”
Findings of the study, which was conducted in early 2015 by Draper DNA, show that many plumbing manufacturers have complex structures, which can prove difficult for customers looking to maneuver their business.
In the study, Mansfield Plumbing received favorable results. Descriptors such as “uncomplicated,” “easy going,” “relatable,” and “committed” were used to describe the company.
The study also showed from customer responses that Mansfield is a manufacturer that makes life easier for customers.
“Our new brand message of Made for Real Life capitalizes on what we do best," Pember said. “We're easy to work with, our products are made in America and we have fast fulfillment/delivery. In essence, our products and services are Made for Real Life situations ... and we offer them in a simple, straightforward way to the marketplace.”
Mansfield Plumbing has launched its new Made for Real Life branding with trade industry advertising, promotions, public relations and social media messaging.
“We value the relationship all our trade partners have with Mansfield,” Pember said. “Our goal will always be to focus on their needs and exceed expectations. We're here to make their life easier, product fulfillment smoother and sales stronger. We believe that by standing out with our simplicity, we're going to stand ahead of the competition.”