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Home » Authors » Mark Herbert
Mark Herbert

Mark Herbert

Mark Herbert is president and CEO of Incentive Solutions (www.incentivesolutions.com). He has more than 30 years of experience overseeing business operations within the incentives industry. Incentive Solutions currently manages more than 220 programs, many of which are in the HVAC industry. Mark Herbert may be reached at mherbert@incentivesolutions.com.

Articles

ARTICLES

Digital Exclusive: Why Customer Loyalty Strategy is Crucial During Times of Economic Uncertainty

Digital Exclusive: Why Customer Loyalty Strategy is Crucial During Times of Economic Uncertainty

May 6, 2020
Mark Herbert
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With forced business closures, unprecedented rates of unemployment, and major disruptions across supply-chains, an economic downturn due to the COVID-19 pandemic is inevitable, posing a threat to HVAC industry distributors, contractors, and engineers in the B2B channel.
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