Guitze Messina is the Executive Director of HARDI Mexico and holds a degree in Industrial Engineering. He defines his role as “My main job is to change the whole industry. This can only be achieved by changing one company at a time. To make it, we need the support of the full industry. The first step to change is wanting to; the second is taking the right steps guided by HARDI’s more than 90-year experience in the HVACR industry.”