Mark Okun

Mark Okun is a Sales Success Consultant for Bravo Business Media and President of MOC Performance Group with over 40 years’ experience in sales, marketing, and business management within the furniture, lighting, and decorative plumbing industries. He is a monthly contributor to enLIGHTenment Magazine and conducts sales training programs, webinars, workshops and market seminars for retailers, sales representative agencies, and manufacturers. Contact Mark Okun via email at mark@bravobusinessmedia.com or call 800-425-5139 ext. 626.

On the Mark

Minding Your Own Business

The role of the salesperson in 2020 will morph considerably more than it has in any period in the past and requires a plan.

March 31, 2020

Mark Okun

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It is imperative that our sales teams adopt the mindset of an entrepreneur and develop an ownership mentality; great salespeople already operate as if they are little businesses under the showroom’s roof.

On the Mark

Objections are Buying Signals

How to turn customers’ hesitation into sales they feel confident about making.

March 2, 2020

Mark Okun

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There is an age-old adage in professional selling circles that says, “A customer with no objections is not a buyer.” I think it’s time we modify this saying to make it more 21st Century: “A customer with no objections is not buying.”

On the Mark

Getting Out of the Rut

Feeling “stuck?” Good news! I have tips that can help you get out of your own way and renew your positive momentum.

January 6, 2020

Mark Okun

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There is no getting around it; every once in a while, we all get in a rut. The main reason it happens is because of routine, with people moving through most of their days on autopilot.

Feature

Store Experience or Experience Store?

The word “experience” has been over-used in describing successful retail practices, but how does it apply to lighting showrooms?

October 8, 2019

Mark Okun

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What is an in-store experience? How is an experience created that drives traffic into your showroom? What is the re-defined role of the showroom in 2020?