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Marne Martin is president of IFS Service Management (www.ifsworld.com), a developer of enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations.
Service organizations should recognize the potential of artificial intelligence in customer interaction, 'exception' management and complex scheduling.
Service organizations should recognize the tremendous potential AI holds — they can harness it to transform their operations, outflank their competitors and disrupt their markets.
