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Karl Feldman leads Hinge’s architecture, engineering, and construction practices. He guides clients through the complexities of research, marketing strategy, brand building, and high-performance web development.
Before joining Hinge, Feldman was director of marketing at HITT Contracting, a top 50 U.S.-based general contractor with 700 employees and five offices nationwide. He was also director of marketing at The Healthy Back Store, a national retail operation, and www.Sit4Less.com. At various points in his career, Feldman founded and ran several small companies.
Feldman blogs and speaks about professional services marketing and strategy at local and national events with leading associations like AIA, ACEC and SMPS.
A compulsive builder himself, Feldman spends his free time designing and unleashing a panoply of (sometimes useful) gadgets — from robots to drones to motorized skateboards. He studied computer science at Virginia Tech. Feldman lives in Washington, D.C., with his wife and son.
While AEC firms are catching up on integrated marketing and branding techniques, many continue to market their services the way they have for decades. These firms will begin adapting in 2019 — before it’s too late.
