Use tools such as LinkedIn messaging and Facebook Messenger to spark one-on-one conversations with prospective B2B customers.

This year is an opportunity for you to change for the better, whatever that may be for your situation. If you’re going through a challenging time, as hard as it may be, I encourage you to embrace this chapter. If you are riding high on success, embrace it and share it with others.

You have a reputation to keep, a standard or legacy to uphold. There’s a way it’s always been done and you probably have to answer to someone who would prefer to maintain the status quo rather than taking on the risk of doing something risky.

Two key ingredients separate market leaders from their increasingly commoditized counterparts. You may succeed but will never reach your full potential if you’re missing either of these. And if you’re able to meld the two together, you can multiply your success infinitely.

It’s not the product or service but the story behind the product or service that wins.