Steve Gumm is the chief change agent at Gummio and is an expert at helping companies supercharge leads and convert them into customers. He teaches companies with their own marketing teams on how to build or supercharge their sales and marketing engines. Steve also builds and manages programs to generate more leads and sales. His team has been at the forefront of social video production and distribution for the past decade. Steve can be reached at firstname.lastname@example.org.
You have a reputation to keep, a standard or legacy to uphold. There’s a way it’s always been done and you probably have to answer to someone who would prefer to maintain the status quo rather than taking on the risk of doing something risky.
Two key ingredients separate market leaders from their increasingly commoditized counterparts. You may succeed but will never reach your full potential if you’re missing either of these. And if you’re able to meld the two together, you can multiply your success infinitely.