Pete DeMarco is the executive vice president of Advocacy and Research for the IAPMO Group. His responsibilities include oversight of IAPMO’s government relations department, water efficiency and green building initiatives, standards development activities, domestic and international plumbing programs, industry outreach programs and development of research projects relating to water efficiency. DeMarco is the founder of the Plumbing Efficiency Research Coalition (PERC), an organization dedicated to conducting research pertaining to plumbing systems in consideration of the emerging trends towards lower water consuming plumbing fixtures and appliances. He is the lead facilitator for the American National Standards Institute’s Energy Efficiency Standardization Coordination Collaborative. Notably, DeMarco also co-chaired the Steering Committee for Water Efficient Products, which helped to foster the development of the U.S. EPA WaterSense program. He currently serves as Chair of the Board of Directors for the Alliance for Water Efficiency (AWE) and previously served on the Board of Directors and on the Executive Committee for the Plumbing Manufacturers International (PMI). You can reach him at firstname.lastname@example.org.